Lorelei web - free tools, smileys, wallpapers and virus scans
     Home     |    eCards    |     Desktop and MSN     |     Webmasters Tools     |     Computer's Security     |     Photoshop Tutorials      |     Links    
       Search Engine Optimization - Correct Meta Tags
We all want to make it to the top ten in Google. Let's face it, however... it's not that easy, not because of SE optimization as itself is that hard, bet because of there are so many millions of websites, which match to the same keyword results, especially if we are talking about words like "free", "templates", "hosting" etc. So, not enough we have to make a perfect Meta Tags, we also need to be better than hundreds of others.

If two persons have similar sites, of a similar content and same meta tags, why one shows up 50 places ahead? The answer to this question could be easy - the other person's Google page rank is higher. And what is Google page rank, you will ask... Google PR shows how busy and important the website is to the Internet community. This is measured by: number of daily visits and links from other web sites to yours. Let's say, if 20,000 other sites provide a link to you, you will obviously have more visitors and your site will be considered as "important" (20,000 people cannot be wrong!) and therefore your PR will be high. The higher your page rank is - the better your chances are for a good results in Google.

Another factor that influences the Google page rank is the number of yours you have registered your domain for. While making an effort to avoid spam domains to get good results in the search engines - domains registered for a single year are generally staying in the lower parts of the page results. Let's take a closer look on each and every line of the meta tags and understand it's meaning and importance for our website.


<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> This line indicates what type of HTML document you use, which is important for proper HTML validation and correct reading of your page by search engine bots.

<META NAME="rating" CONTENT="General"> This line indivates the rating of your website, i.e. genaral audience or adult.

<META NAME="robots" CONTENT="index,follow">

<META NAME="revisit-after" CONTENT="7 days"> This line will tell the Google's bot after how long should it be crawled again. The adventage of crawling sooner is because your website will get updated in the SE faster and sooner. However, you should always bear in mind that crawling your website by a bot "eats" bandwidth, and if you are limited with your bandwidth (we all are, but I mean running low) you might consider setting the bot on 14 or 30 days revisit. Always remember that it is a matter of priorities.

<META NAME="objecttype" CONTENT="Type of your website's activity, in a few words here "> Here you briefly say

<META NAME="distribution" CONTENT="Global"> If you wish to pull traffic from anywhere on your to your website, you should make your distribution global. However, if the aim of your site is to, let's say, promote a local club, and therefore is only needed to pull potential customers to your site - you may replace your distribution preferences with "local". Please note that there is no damage in distributing your website globally, while running and promoting a local club. The damage however, only occurs when you need a world wide traffic and put "local" on your meta tags.

<META NAME="copyright" CONTENT="Copyright © 2006 - Your name "> If the website is a fruit of your hard work,

<META NAME="description" CONTENT="Brief description of your website with relevant keywords of the page "> The description of your website is very important, because due to spam websites, that display spam with they keywords, SE tend to concentrate more on the description of your page. This is why it's very important to optimize your description, so that it won't exceed 200 characters, yet will include as mane keywords (which appear most on your page) as possible.

<META NAME="keywords" CONTENT="keyword 1, keyword 2, key word 3 "> We do not recommend to place more than 20 words. Too many words, as well as same words that appears above 5 times in your keywords list - may result banning you from the search engines. Remember, for best result, include keywords or phrases, that appear at least 2 times on the web page.

<META NAME="author" CONTENT="Author's first and last name here "> Every author of the website deserves his credit. in this line of the meta tags you include the webmaster's name. In some cases, however, you place the name of the website's owner here.

<META HTTP -equiv="pragma" content="no-cache"> This will prevent pages from pages been cached by the search engines. The good side of it is that your visitors will see the webs site updates and will not view the cached old version, which might not be up-to-date anymore. The down side of it is the usage of bandwidth. Your website will waste bandwidth every time it gets crawled.

<META NAME="language" content="en"> Write 'en' if your website is written in English and you wish to distribute it globally, to the wide English speaking community.

<META HTTP -equiv="imagetoolbar" content="no"> Have you seen, in Internet Explorer, when you roll the mouse over a large image - it generates a little box with options to save, print,

<META HTTP-EQUIV="window-target" CONTENT="_top"> This will indicate where will your new window open. To ensure it goes to the top of the page, add this line.




m e n u